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Plaza Casino Name Awarded to New York Hotel
LAS VEGAS, NEVADA --
The owners of the Plaza Hotel in New York received the permission of a Nevada jury to use the name of the famed New York resort as its brand on a planned Las Vegas hotel and casino. The new Strip project is free to call itself the Plaza, the jury ruled, even though there is already a Plaza Hotel and Casino in Las Vegas.
But jurors found that the Plaza casino in downtown Las Vegas had chosen to go by several variants of the name over the years, thereby failing to protect its copyright. The casino is best-known as the Union Plaza; it has also been called Jackie Gaughan’s Plaza Downtown.
The Tamares Group, owners of the existing Vegas Plaza, was left trying to figure a new strategy to identify itself. Lawyers for the hotel confessed shock at the decision.
Still, that Plaza might want to see doors open under a Plaza marquee on the Strip before making plans for a radical name change. Financing has been problematic for developers building new casinos lately. Ask Bruce Eichner, whose Cosmo escaped him and now troubles Deutsche Bank.
Or ask the board at Boyd Gaming, which received investors' vote of confidence for suspending the Echelon casino project. See the trouble MGM Mirage is facing trying to complete the CityCenter complex.
The El-Ad Group, Israeli owners of the Plaza in New York, have purchased thirty-six acres on the Strip for an astronomical price, and now dreams of placing a new $5 billion casino-hotel on that land.
El-Ad has already announced a delay in starting construction due to credit difficulties. The Union Plaza may be the only casino desiring the name by the scheduled opening in 2012.
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