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Casinos Lose Snobbishness as Recession Hits Gambling
MASHENTUCKET, CONNECTICUT --
Many casinos in the US have marketed themselves for years as exclusive and privileged playgrounds for the well-to-do, but that is changing as the recession deepens. Two casinos in Connecticut have abandoned haughty attitudes and are promoting their gambling venues as budget-conscious entertainment.
The Foxwoods Casino and Mohegan Sun Casino both replaced higher costing games with penny and nickel slots, and are featuring discounts and bargain packages for the hotels and resorts. Minimum limits for blackjack and other table games has dropped to encourage play by wallet-watching gamblers.
For years, the industry has been moving toward higher and higher expenses for visitors, from gambling limits to room rates to restaurant pricing. But challenging the masses to attempt to live like kings is resulting in empty rooms at casino hotels everywhere.
Now, casinos are returning to the value marketing that first built the US casino gambling empires. Without disposable money to burn, patrons are making considered judgements as to how to spend entertainment dollars, and casinos must show themselves as a good bargain.
Mitchell Etess, CEO of Mohegan Sun, said, "We put in the $5 blackjack because the tables were available, for one thing, and there was demand for it. We're going to convert some tables for low-limit craps, too, and eventually we'll have a full complement of low-limit table games."
"We're more cognizant than ever of the need to provide great value for the entertainment dollar," Joe Jimenez of Foxwoods told the Hartford Courant.
While the recession lasts, perhaps a silver lining can be found for casino patrons. Whether casino management will remember the lessons learned about the corporate plan they have followed remains to be seen.
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